Product Marketing Professional with 13+ years of rich experience across industries, business, and geographical landscapes. Sneha enjoyed her 7-year run in IT operations following her MS in CS degree, and then seamlessly pivoted into a technical product marketing post as an MBA. She is often told that she has an empathic perception of the needs of those around her, and that is a skillset she also tries to bring to work each day. It has enabled Sneha to draft powerful buyers personas and value propositions and lead GTM, keeping in mind not just the obvious “unmet meeds” or “JTBD,” but the underlying sentiments of our customers.