Geofencing is a location-based technology that establishes a virtual geographical boundary and triggers an alert or other action when a device enters or exits it. In essence, it creates a “fence” in which a geofencing app accesses real-time location data of a tracked device. When the same device leaves that boundary, certain actions are triggered.
How does geofencing work?
Geofencing apps use communication technologies, such as GPS and RFID, to access real-time location data and set up a defined boundary. A pre-programmed action, such as an alert, is automatically triggered when a mobile device with the appropriate RFID tag enters or exits that fence.
IT teams can now execute the appropriate response, such as limiting the use of certain apps.
Geofencing vs. Geotracking
Geofencing and geo-tracking are related to location-based technologies and are often interchanged. However, it’s important to recognize the main difference between the two.
While geo-tracking uses GPS to track real-time movements, geofencing triggers certain actions when a device enters or exits a virtual boundary. Thus, geofencing can be considered a “stricter” version of geo-tracking, and it can be used in scenarios when a mobile device or other system needs to be continuously monitored. This is why geofencing is almost always a topic of consideration for any mobile device management software solution.
Why use geofencing?
Geofencing plays a significant role in cybersecurity, especially as more and more companies implement BYOD policies. When a team member crosses the virtual boundary, the system triggers alarms and notifications to the appropriate IT or security teams.
This technology is crucial for high-security industries such as healthcare or finance. For MSPs and MSSPs, geofencing may contribute to improved security. Individuals can only perform authorized actions within their designated geofenced zone.
Geofencing and tracking devices: Privacy concerns
In most cases, geofencing is applied to smartphones, laptops, watches, or any mobile endpoint. However, the thought of being constantly tracked (even if it’s just your location) can be an uncomfortable subject for many.
Questions remain about how and by whom location data is used. For example, some commercial industries may use geofencing to inform their marketing and advertising campaigns.
There is also the question of informed consent: Many smartphone users are not fully aware of when their device is being tracked and analyzed or given the option to “opt out” of the technology, if ever. This, of course, may be more difficult for companies that require geofencing technology in their teams, but the fact remains that all employees must be aware that the geofence exists.
Lastly, there always remains the risk of data breaches by threat actors. Compromised geofencing technologies could expose individuals to stalking or other malicious activities.
The future of geofencing
Geofencing is expected to evolve and advance in the coming years. Here are some trends to keep an eye on:
- Smart homes and appliances. Geofencing can play a role in smart homes. For example, a geofencing app can turn on lights or unlock a door when the resident is near the home.
- Wearable technologies. Geofencing can provide health and fitness data and alerts based on the wearer’s location.
- Commercial applications. The technology can also lead to more sophisticated supply chain management solutions.
How NinjaOne keeps your mobile devices safe with geofencing
NinjaOne’s mobile device management manages, supports, and secures your mobile devices in a single, easy-to-use solution. Its platform offers geolocation services, allowing you to track mobile endpoints for inventory and loss prevention purposes and take automated actions outside a defined geofence.
If you’re ready, request a free quote, sign up for a 14-day free trial, or watch a demo.
